Jan 9, 2023, Consulting

Voicebot in surveying – what processes does it support?

Elżbieta Osys Junior Content Specialist
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Surveys and interviews conducted by voice assistants are modern and innovative solutions that are gaining popularity among companies. Voicebots are computer programs that allow for conducting surveys or interviews using voice and Automatic Speech Recognition technology, which enables the interpretation of human speech.

They can be used for quick and efficient data collection from clients using mobile phones or other devices capable of making calls. A virtual voice assistant can be used in both quantitative and qualitative research, depending on the researcher’s needs or the client’s established objectives.

Voicebot for phone surveys

Voicebots can be used for conducting phone surveys that, for example, examine customer satisfaction with a company’s services. To do this, the survey questions need to be designed first, and then a script is prepared in which the bot will ask the respondents those questions. The voicebot will automatically engage in conversation with the customer and record their answers, asking them about various matters.

This makes the surveying process faster and more efficient than traditional methods handled only by consultants. The voicebot quickly gathers the necessary data from customers, allowing for the measurement of satisfaction analysis indicators, strongly linked to business development as they show what actions should be taken to improve results.

CATI surveying method using voice assistants

Computer-Assisted Telephone Interviewing (CATI) is a technique for collecting data through phone surveys, where a computer is used to automate the surveying process.

During a phone conversation with a customer, the voicebot asks questions and records the answers. This enables fast and efficient data collection as well as precise analysis of research results. The CATI method is particularly useful for large-scale quantitative studies where speed and data collection efficiency are crucial.

Automatic Speech Recognition

Automatic Speech Recognition (ASR) technology can be used in surveys to automate the data collection process. Voicebots utilize ASR to recognize speech and then conduct interviews automatically, asking questions and recording responses. This ensures the collected data is reliable. Subsequently, the data can be analyzed by bots or consultants using other data analysis tools. This makes surveying effective and fast, and the research results can be analyzed in more detail because the bot does not make human errors and always adheres to the conversation script. Artificial intelligence-powered services are characterized by incredible precision and accuracy.

Advantages of Conducting Surveys with Bots

Conducting surveys with artificial intelligence can bring many benefits to a company. A voice assistant is a significant help to a consultant, especially in performing repetitive tasks. Here are a few examples of the benefits voicebots bring when conducting phone surveys.

  • Speed and Efficiency: Bots enable quick and efficient data collection from customers, which can be particularly useful for large-scale quantitative research.

  • Precise Results: The voice assistant can record respondents’ answers in text form, which helps precisely analyze the collected results.

  • Time and Money Savings: Bots allow for the automation of the surveying process, resulting in time and cost savings that would otherwise be spent on hiring interviewers.

  • Increased Customer Satisfaction: Bots enable respondents to quickly and efficiently receive answers to their questions, leading to increased satisfaction with their participation in the survey.

  • Ability to Conduct Large-Scale Research: Thanks to the automation capabilities of the surveying process, bots allow for conducting large-scale studies involving numerous respondents and different locations.

Customer preferences regarding participating in surveys conducted by companies may vary depending on various factors, such as their previous experiences with voicebots.

Some customers will prefer to respond to surveys conducted by a voicebot because they consider it a more convenient option than traditional survey methods. Others may prefer to answer questions posed by a human due to the more personal interaction that allows for better communication. Therefore, it is important to investigate customer preferences and tailor survey methods to their needs and expectations.

Voicebots in the recruitment process

Can a bot conduct a job interview? Handling interviews is a task that a bot can perform without any problem. During a job interview, an employer or recruiter asks the candidate questions about their professional experience, qualifications, interests, as well as discusses details about the position and company. This closely resembles conducting an interview aimed at selecting the person who best fits the organization’s standards.

How do voicebots handle job interviews?

To facilitate and expedite candidate selection, a bot can be used to automate preliminary conversations with candidates. Then, the voicebot can automatically evaluate candidates’ responses and choose the ones that best fit the specific position. This makes the recruitment process more efficient and effective while saving time for the employer.

By utilizing artificial intelligence, an employer or recruiter will have a pre-selected group of candidates at their disposal, allowing them to save time and focus on more complex stages of recruitment. Bots can also be deployed to assist candidates, answering their questions and providing them with information about the recruitment process.

The use of voicebots for handling job interviews is not yet a widely adopted solution, but more and more companies are considering it to dispel their doubts and explore how bots can handle outbound job-related calls.

Is a bot the future of recruitment?

Bots are increasingly being utilized in various fields, including the recruitment process. With their ability to automate certain stages of candidate selection and efficiently conduct job interviews, voicebots can be a valuable tool to support the hiring of new employees.

In the future, it is possible that more employers and recruiters will rely on voicebots in their recruitment efforts. However, it cannot be ruled out that some candidates will still prefer interviews conducted by real humans. Additionally, bots that effectively assist in automating certain recruitment stages, such as initial screening, cannot entirely replace humans in the decision-making process.

Voicebots - reliable assistants in conducting surveys and interviews

Artificial intelligence that supports a consultant in their daily tasks while contributing to increased sales through efficient and reliable satisfaction surveys is becoming increasingly popular in the market. Bots make calls to customers, collect data, and even assist in analyzing it. Engaging in conversations with users poses no problem for them, which is why they can be utilized for preliminary recruitment interviews.

Bots optimize processes, help quickly and effectively gather information, and support large-scale operations. This is a tool that works well for repetitive tasks that were previously performed by humans.